Smart & Luxy?
"For the longest time creativity was associated with special talents, children and free time activity only - a tragic misconception that robs many people of incredible life opportunities, leaving them stuck in an unhappy place."
Hi, I'm Zuzana
A designer obsessed with the game-changing power of creativity making it accessible to people and brands through functionality turned into visual experiences and fun and easy to use tools, that empower people to experience life not the hard way, but the smart creative way.
Behind The Scenes
As an extremely curious kid with love of all things beautiful, ingenious and different, I found daydreaming (just another word for creative thinking), my favorite space to be and creative activities of any kind, to be my active response to the dreams, I had.
Little I knew, at that time, that my actionable approach to own dreams was the best training I could possibly give myself, for the life ahead of me.
It taught me to focus, take full responsibility for my desires and, importantly, it gave me the unshakable confidence, that it was realistically possible for me to make any of my dreams come true, as long, as I am ready to take the necessary steps towards.
So, when I reached my teens and heard the well intended advice from adult familiars to "put my creative fun aside and start thinking of the real deal - the grown-up life with serious occupation that would earn me living", I knew, crystal clear, it was not the way for me to go. In fact, disregarding my dreams felt same absurd to me, as if I was asked to get rid of the fuel in my car and start pushing it, to make it move.
Instead of trying to explain everyone how vital dreams and creativity for life of all of us were, I decided to become the living proof of the game-changing power I've discovered in them.
15 adventurous years later, after having studied, traveled, lived in 4 countries, experienced life in all shades and colors, ran my own creative business and gained my financial freedom, I can responsibly say that it was not my degrees that moved me to the happy horizons, neither the money, which I didn’t have at the beginning of my journey.
The vehicle and the fuel of my success was the ongoing mental training in creative thinking, never giving up on dreams and believing that it was all possible.
My next big dream is to help YOU to train your creative genius, so that you can also find your own wings and fly to the life you desire with unshakable confidence that YOU CAN because IT´S POSSIBLE.
Who is creative training for?
Thinking outside the box is the main ingredient of all great inventions, success models and happy fulfilled life. Every single person, who wants to live a vibrant life with freedom, insted of existing by default, needs to enable him/herself to achieve that.
By cultivating creativity of any kind, we train our most important mental muscle that our ancestors were using to survive, to become more comfortable and to advance - the ingenuity.
Resourcefulness is a true super-power with countless practical benefits. Not only it brings much appreciated ease into any area of our life, be it work, business, marriage, friendship, science or school, but being resourceful also enables us to find a way out, to get unstuck from any situation and start operating from the "all is possible" space.
To train your creative genius
you DON'T need
x To be talented
creativity is NOT about talent
x To have sense of aesthetic
ingenuity is aesthetic-free
x To work in creative industry
capacity to think outside box
is an advantage in every fields
x To have previous experience
creativity is in our DNA, we only
need to unleash it and make it
our everyday companion
x To be a child :-)
we need to be resourceful
at every age
you DO need
To assign a time for it
make it intentional, remember your dream.
The more frequently you train your creative mental muscle, the faster you become limitless in resources and the earlier you get to where you desire
To never stop
to keep your resourcefulness in a great shape, you need to take care of it, but the reward you get in is priceless. :-)
Not hard but
smart ways bring
How does it work?
Although practicing creative activity of any kind may seems simplistic, it has truly transformational power on our lives, since it:
enhances our capacity to think outside the box, which can later be applied to anything else we do
grows our resourcefulness by enabling us to see more options and diminishes our scarcity thinking
empowers our mind
gives us confidence
helps us with decisionmaking
Smart & Luxy
was created to make the life-changing benefits of creative self-expression accessible to everyone through fun and relatable world of fashion, regardless talent, age or previous experience.
When less brings more
Out of all creative activities, the visual ones have the extra benefit of enhancing our fine motor skills and sense of visual balance.
The easiest and instantly gratifying form of visual creativity is coloring. It allows us to produce beautiful piece of art with no special talent needed, which has a positive subconscious impact on our confidence and makes it also a great social and bonding activity where all win, no one loses.
The simple act of coloring has impact on our health and wellbeing as well, taking our mind away from problems helps to get calm and relaxed and to regain lost focus. Colors, themselves, not only have their symbolic meaning, they also have the power to heal and uplift us, which makes coloring highly therapeutic. For adults, it may even recall nice childhood memories and for people of all ages, coloring stimulates the highly transferable strength vital to achieving the life experience, we dream of - the creativity.
and your loved ones