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ABOUT

SMART&LUXY

is translating the The New Luxury principles into simple, actionable tips & tools that bring elevating life’s experiences to everyday reality.

ZU Strasikova - About
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SMART&LUXY

is translating the The New Luxury principles into simple, actionable tips & tools that bring elevating life’s experiences to everyday reality.

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strasikova

ZUzana Strasikova, the founder of Smart&Luxy platform, is a multifaceted creative professional. Her work in brand design and fashion has been recognized by TASCHEN, LaFamme, Slovenka, Star Magazine and other media outlets.

In 2016, ZUzana was invited to share her Shine Factor success formula at the GEW International conference and was included in The Oxford Encyclopaedia of Slovak & Czech Personalities (United Kingdom) for her overall intellectual contribution.

ZUzana's international creative work includes fashion designZU strasikova, Z_Code luxe photo-art and creative publications for stylish relax with fashion - Fashion Coloring Collection. She also provides strategic and visual support to other fashion and beauty brands - Fashion Forward.

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The New Luxury 

The definition of luxury today has shifted from the old opulent, material and excessive to the new #mindful, #useful and #bettering 

Time, mobility, passion, health, knowledge and other intangible non-material resources have bacome the new luxury ingredients 

Inaccessible exclusivity was replaced by everyday "luxification" with innovative, iconic, smart everyday objets and services of figh quality and lasting value

Ephemeral luxe experiences are the top desired stress and problem relievers

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ZU Signature

ZU Strasikova’s signature style has been clear since the moment her first collection was created. The ZU image would be best described as daring, smart and feminine.

Her modern designs often feature unusual combination of materials, use of transparencies and multi-functional pieces ZU doublewear (2in1 couture looks).

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GET IN TOUCH

collaborations, partnerships, etc. 

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